Sunday, July 31, 2011

Buying Guide -What makes a great camera.

                                  "It has been said that talent creates opportunity.
                                       But it is desire that creates talent."

                                                                                -Bruce Lee.



 110mm film camera.

                                                                                        
Hi My name is Hans Gonzalez, from The Golden Mile Productions at thegoldenmile.net   Today I want to talk you about the different photo camera types out there for those of you that are looking to buy a good camera,  or thinking in getting a better one.

I  attribute my interest in photography to my mother, Rosa (Angela) Gonzalez.  When she married my father in the Dominican Republic back in '68,  she was only fifteen years old.  They had four children; Maribel ('69), Biembenida ('71), me ('73) and Rosangeles ('79).  In those days,  it was customary for parents to take their young children to the photo studio and have their pictures taken.  My mother did it every year.   We all had big photo albums  filled with lots of pictures.   Some done professionally, the rest with a 110mm compact photo camera my mom owned.

  Me, August 22nd, 1977 (110mm camera).

Like my mother, I also liked to take pictures.  But most of my pictures were "I was here" pictures, or "Look at me" pictures.  I was never interested in learning anything else about the medium, just to have a bunch of pictures taken,  have the film rolls developed at the local 1 hour photo place, and an hour later be suprised by the results.

My two sisters March 10th 1979.
Biembenida (her birthday) on the left, Maribel on the right


My real interest in professional photography began by accident.  In 2002,  I started a small business on eBay, that's right,  eBay! I quickly realized that my Sony Cybershot digital camera of 6 mp I had at the time was not producing the  super clear pictures I thought I needed to sell my stuff.  I began to think that my success heavily depended on the quality of the pictures I posted on the site.  Therefore,  I  made it my mission to buy the camera that would allow me to do that!

I began investigating what made a great photo.  I learned the many camera types that were out there and I discovered that what made a great photo was not necessarily having the best equipment, but rather a combination of things;  a good quality lens,  lots of mega pixels, and an understanding of light  (I ended up getting an SLR).

All cameras are essentially the same.  What makes one different from the other is the quality of some of its components, functions,  pixel size, quality and size of their lenses and its ability for creative control.

A compact digital camera doesn't have the same functions and components that a professional slr has.  There are three functions that can be easily manipulated using an slr: aperture, shutter speed, and iso.  With the compact digital camera you won't be able to control them.  In addition, an slr gives you the ability to buy different lenses.  There are telephoto lenses, wide angle lenses,  normal lenses, and these give you the ultimate creative control.     The only advantage that a small digital camera has over an slr is its size; how easy it  to use it and carry it.  Imagine if everybody had slr bodies hanging from their neck at the bar,  that would be a funny thing to watch.

The three functions that all cameras have and that can only be manipulated in the slr and some prosumer models are aperture, and shutter speed and iso.  Aperture refers to how wide the lens opens  at the time the picture its taken.  A camera functions the same way we perceive things.  The light that is reflected in the subject reaches our eyes and is recorded in our brains.  The camera records its images in its sensor or film, and aperture basically means how wide the lens opens so that enough light reaches its sensor or film plaque.  This is measured in f stops.   f1, f1.2, f2.8, f4, f5.6, f8, etc.    Shutter speed refers to how fast the lens open and closes.  The longer a lens remains open, the more light reaches the sensor.  The ability to manipulate shutter speed gives you the freedom to great pictures at night using a tripod.  ISO refers to film speed.  Remember those days when the film rolls were sold as 100, 200, 400, etc?  a 100 ISO was the cheapest film roll and it was only good to take pictures in bright day light.  400 was good for night time.  The same is true in digital.   But with digital,  you can easily control the ISO from 75-15000 and even more.

Megapixels!  the more the better.  With 12mp you can have prints made up to 20x30.

The three digital camera categories are referred to by retailers as consumer, prosumer and professional.

Consumer   cameras are the small cameras that most people have and take the most pictures with.  (they replaced the 110mm and  35mm compacts of the 70s and 80s and early 90s.)  They are great because of their compact design and ease of use.  Most people are satisfied with how they work.   There are hundreds of styles and brand names out there, however they are all essentially the same.  The only difference is that  some have better glass (lenses) than others, and/or  more pixels.
The disadvantage of these cameras is that they give their user very little creative control, the size of sensor is very small (less than 35mm),  and often lens is of poor quality.  Price ranges: $100-350.


Prosumer (professional consumer).

The glass elements used to make prosumer cameras allows the person taking the pictures be a lot happier with quality and clarity of his shots.  Some have most, if not, of the functions of a professional camera and can give his or user a greater creative control.  The only cons of these cameras is their sensor size is still similar in size than consumer cameras (smaller than 35mm), a fixed lens, and a higher price tag  (Around $500). 

In the professional category we find a whole new set of cameras.  But I am going to only mention just a few.  The well known SLRs, medium format, and large format (often referred to as view camera).  

Professional Canon SLR.


SLR refers to Single Lens Reflex.  What that means is that what you see through the viewfinder is what the sensor is seeing.  Back in the 90s,  compact film cameras came with a viewfinder that was separate from the lens (no one seemed to care the anyway).  These cameras are very popular among professional photographers because they allow the greatest creative control and because their lenses can be interchanged.   In professional grade SLRs,  the sensor (film size)  is often the same as that of the film SLR: 35mm. Other slr have a slighty smaller sensor and that is reflected in the starting price.  
Nowadays (2011)  A professional SLR has at least 21mp and a semi-professional has 12mp -18mp.
It doesn't necessarily matter what brand you buy.  The most popular brands on the market today are Canon and Nikon.  They are popular because both have the widest selection of lenses to choose from.  Price range: $700-$7500.

Medium format and Large Format are exclusively used by the professional photographer with his or her own studio.  To give you an idea,  a digital medium format camara cost around $15000-$45000 thousand dollars.  They call it medium format because of the size of the sensor.  Usually 2x4 inches.  Essentially huge.  They have at least 30-50mp and can produce huge prints.   The only drawback is the huge price tag. 

                        Medium Format SLR.


Large format are used mostly for architectural and commercial photography.  They are huge in size and are rarely seen outside the studio. 


Sweet Lady
2006 Moca, DR


If you want to take better pictures on your own,  please remember that what makes a great photographer is not having the greatest of camera bodies,  but the ability to see and capture great moments, understanding of composition,  and thorough knowledge of light.   The next time you see a great photograph, ask yourself what makes it great, and the answer will surely come.   

The Cloisters, NY
One of my first pics with an SLR.



I hope you found this information useful.   If you want to see more of my work, please visit us http://www.thegoldenmile.net.  For questions, comments, or to book your appoitment, email us at thegoldenmile@gmail.com or call us 917-539-9418.



Thanks for reading. 

Hans Gonzalez


  


Thursday, July 28, 2011

New Jersey Shore Photo Session


My name is  Hans Gonzalez.  I am a New York based photographer from the Golden Mile PRODUCTIONS at thegoldenmile.net.  The pictures that you see here are from a shoot that I did last week down on the New Jersey Shore at a private home that was filled with lots of gorgeous-looking creatures.




My job there was to take as many photos as I possibly could in one hour's time.  The lady who hired me had asked me to drive early in the morning from uptown manhattan (Dyckman, 200th St) down to Jersey Shore, a   I left my house at 8 am and arrived there shortly before 10.  Ideally, when you do shoots like these,  it is preferred to do them very early in the morning,  like around 7.30 or 8.30 am because at that time the light is not as harsh as it is at noon.  But this time it worked wonderfully because it was a beach home and the light was ideal for the location.  Also, there were lots of spots covered in shadows which provided many opportunities to shoot different scenes (Like the one above).





In most of the family shoots that I have done, the people already have a very good idea of what they want me to do before I arrive to their location.  Here, the first thing I did was to photograph most of the children sitting down together by a garden.     All of the mothers were by my side directing their sons and daughters to look at the camera,  to smile,  to hug themselves,  to do silly faces, etc.  I realized immediately that I was working with really outstanding beautiful people.  It was a family filled with a lot of energy, harmony,  love and respect.  I made a point to hunt for those moments where that kind of affection was visibly displayed.

In working with kids,  it is often very hard to direct a large group of them to sit still and look at my camera.  I find it easier and more special to just watch them closely and wait for that shot to come alive.  I have to be ready for it because it happens in just one instant,  and like a shooting star, it's never seen again.  My job throughout the shoot is to catch those moments with my lens.  

As a father of a 13 year-year old daughter,  I know how special it is to have and treasure those moments.  Our kids grow very fast!   Every month and year that goes by is month and a year lost in time.   When my daughter turned 12 she didn't want to be a kid anymore.  And now that she is thirteen she can't wait to be twenty-one.  One time  I had some pictures of her on facebook when she was little and she asked me to take them off because she thought she looked like an idiot.   She didn't want people to relate to her like a little girl.  I did what she asked me not knowing that no matter how old she gets,  she will always be a kid to me.  My little baby.  

Our kids are very special indeed.  Photography allows us to capture moments that are meaningful and special so we can preserve and treasure them forever.  Take advantage right now and book your photo session today!  These are the months where there are so many locations to explore, so many opportunities for amazing shoots and you don't want to miss them.  Check our site at thegoldenmile.net,  or sends us an email at thegoldenmile@gmail.com.   Hope to hear from you.  Take care care now and  thanks for reading.


Hans Gonzalez
thegoldenmile.net
917-539-9418